RTBlog
by Tyler Loechner, Staff Writer
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was part of the reason why. The … Read the whole story
by Joe Mandese
In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a … Read the whole story
by Steve McClellan
Under the agreement, the Paris-based holding company has an option to acquire an additional 4.9% equity stake in the Tel Aviv-based performance marketing company. … Read the whole story
by Tyler Loechner
AcuityAds, a Toronto-based ad targeting firm with a programmatic ad platform, has announced the appointment of Gary Savoy as chief revenue officer. He will … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising dropped nearly eight points over the weekend, with the Ad Sentiment Index closing at 96.5 on Sunday, down from 104.3 … Read the whole story
COMMENTARY
by Walt Horstman
We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic offers so much promise -- but transparency issues could prompt advertisers to just deal with tech companies direct or take their advertising in-house. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"[M]any of the obstacles derailing big data efforts aren't rational," reads a McKinsey & Company article republished in Forbes. "They're emotional." Read the whole story
COMMENTARY
by Catharine P. Taylor
My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but … Read the whole story