RTBlog
Many in the digital ad industry believe the Media Rating Council (MRC) standard for viewability of 50% of an ad being in-view for one continuous second -- and two seconds … Read the whole story
Lotame, a data management platform (DMP), is upping its cross-device advertising game this week with the introduction of new technology able to link data … Read the whole story
- COMMENTARY
Experts in programmatic believe in-house buying by brands plus value-added services from agencies are both needed to realize the huge potential of programmatic. There … Read the whole story
Visible Measures has announced the addition of native ad capabilities to its demand-side platform (DSP), partnering with native supply-side platforms (SSPs) TripleLift, DistroScale and … Read the whole story
- COMMENTARY
Don't be frightened by the programmatic revolution. It's all too easy to be put off getting engaged in the opportunities in programmatic. Scare stories … Read the whole story
The post-production trade group suggests that clients may not always be getting the most for their money when they use agency post-production services. The … Read the whole story
- COMMENTARY
The real value of data to a company is starting to become an issue, as data becomes the core asset for many emerging media … Read the whole story
Consumer sentiment about advertising rose half a point on Tuesday, with the Ad Sentiment Index closing at 96.2, up from 95.4 on Monday. Read the whole story
COMMENTARYThe reported leak of thousands of pictures and videos from Snapchat is surely an embarrassment for the messaging service coming on the heels of … Read the whole story
Programmatic video ad platform TubeMogul this week announced it has partnered with Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australia, … Read the whole story
Getting serious about social, Amobee has become a Twitter Marketing Platform Partner with the launch of Amobee for Twitter -- a new service that … Read the whole story
