RTBlog
by Tyler Loechner, Staff Writer
The programmatic ad industry's "flight to quality" may be overstated -- at least at this juncture -- with GroupM's cold shoulder to open real-time bidding (RTB) exchanges being the most … Read the whole story
by Tyler Loechner
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
COMMENTARY
by Eric Berry
The RTB ecosystem, with its fundamental need for measurement and attribution, could be holding marketers back from fully realizing the potential of their overall … Read the whole story
by Tyler Loechner
Programmatic video ad platform Virool on Thursday announced its launch in the UK at the IAB UK Digital Upfronts event. The company is opening … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If content truly is king, then publishers hold the aces. The big takeaway from the MediaPost RTB event in London this week was that … Read the whole story
by Tyler Loechner
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership with Placed, a location-based ad targeting firm. Placed targeting data will now be … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising rose nearly eight points Thursday, with the Ad Sentiment Index closing at 97.7, up from 90 on Wednesday. Read the whole story
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by Richard Whitman, Columnist
Well this is interesting. Recently, two agencies were honored with Silver placements in the International category of Advertising Age's 2014 Small Agency Award. A … Read the whole story
COMMENTARY
by Mark Walsh
Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story