RTBlog
by Tyler Loechner, Staff Writer
When it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to rise and slow to die, and … Read the whole story
by Tyler Loechner
Ezakus, a predictive targeting tech company, on Friday announced the appointments of Brett Bogle as VP of business development, and Phillippe Finkelstein as head … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calendar, which looks at data from September and ranks 315 audience segments based … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in … Read the whole story
by Laurie Sullivan
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
A New Yorker cartoon: A man and his young son walk up to an ice cream truck on the street corner. The vendor is … Read the whole story
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by Erik Sass
Brandnew, a native advertising platform that specializes in delivering messages through social media influencers on image-focused sites like Instagram and Pinterest, has unveiled its … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
"It is difficult to get a man to understand something, when his salary depends on his not understanding it." -- author Upton Sinclair. This … Read the whole story
by Gavin O'Malley
Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story
by Wayne Friedman
Multitasking around TV viewing continues to climb -- but those tasks are rarely related to TV viewing. TiVo says over half of its 856 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Transparency remains top of mind for Google. New rules coming to Google AdWords or AdWords Express in November will require agencies, as well as … Read the whole story