RTBlog
by Tyler Loechner, Staff Writer
Verve Mobile, a mobile ad network that has flirted with programmatic ad technology before, took a big step toward further embracing programmatic with the hiring of ad tech vet John … Read the whole story
by Tyler Loechner
Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Shoppers are about to start receiving highly targeted ads directly from brands while in stores, near where specific products are sold. This programmatic ad … Read the whole story
by Tyler Loechner
Expanding on a partnership first announced in May, PubMatic, a supply-side platform (SSP) for programmatic advertising, and xAd, a location-based mobile ad platform, on … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Telstra subsidiary Ooyala today acquired Videoplaza, the European-based ad serving and programmatic platform known for its Karbon brand, increasing Ooyala's worlwide footprint and giving … Read the whole story
by Tyler Loechner
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in … Read the whole story
by Tyler Loechner
Staq, and ad tech firm that unifies advertisers' "tech stacks" into one platform, on Monday announced it has closed a $2.5 million Series A … Read the whole story
COMMENTARY
by Tim Mahlman, Op-Ed Contributor
The transition to video as the preferred content type was swift and decisive. YouTube is now the second largest search engine in the world; … Read the whole story