Verve Mobile, a mobile ad network that has flirted with programmatic ad technology before, took a big step toward further embracing programmatic with the hiring of ad tech vet John … Read the whole story
Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although … Read the whole story
Shoppers are about to start receiving highly targeted ads directly from brands while in stores, near where specific products are sold. This programmatic ad … Read the whole story
Expanding on a partnership first announced in May, PubMatic, a supply-side platform (SSP) for programmatic advertising, and xAd, a location-based mobile ad platform, on … Read the whole story
Telstra subsidiary Ooyala today acquired Videoplaza, the European-based ad serving and programmatic platform known for its Karbon brand, increasing Ooyala's worlwide footprint and giving … Read the whole story
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in … Read the whole story
Staq, and ad tech firm that unifies advertisers' "tech stacks" into one platform, on Monday announced it has closed a $2.5 million Series A … Read the whole story
The transition to video as the preferred content type was swift and decisive. YouTube is now the second largest search engine in the world; … Read the whole story