RTBlog
Mobile advertising, programmatic buying and location-based targeting have been quite the trio this week, with Swirl, Chitika, and PubMatic/xAd all announcing product launches featuring mobile, programmatic and location. Three stories, … Read the whole story
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Tuesday announced the launch of a programmatic ad platform exclusively for mobile video … Read the whole story
- COMMENTARY
The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. … Read the whole story
Mobile app marketing firm Fiksu, which has a demand-side platform (DSP), on Tuesday announced it has received $10 million in "mezzanine debt funding" from … Read the whole story
- COMMENTARY
With the NFL season in full swing, I started thinking about ways I could compare/contrast the worlds of digital advertising and football. It occurred … Read the whole story
WPP's Xaxis this week announced the appointment of Sawoto (Stephan) Yoshii as country manager, Japan. Read the whole story
- COMMENTARY
Adding art to programmatic advertising leads to some natural paradoxes, concedes Jim Kiszka, Senior Manager of Digital Media at Kellogg Co. For instance, the … Read the whole story
CEO John Wren noted the "huge opportunity" presented by programmatic while stressing that the business today represents less than 2% of the holding company's … Read the whole story
COMMENTARYGoogle announced Tuesday the acquisition of Firebase, an API backend service helping developers build real-time apps for iOS, Android and the Web. Read the whole story
Consumer sentiment about advertising dropped over six points Tuesday, with the Ad Sentiment Index closing at 95.4, down from 101.7 on Monday. Read the whole story
COMMENTARYBeaconing is not only for retail. Because beacons can trigger mobile interactions based on proximity to the device, organizations of all types are creating … Read the whole story
The company has made several big acquisitions in recent years including last month's agreement to acquire Conversant (formerly known as ValueClick) for $2.3 billion. … Read the whole story
