RTBlog
by Tyler Loechner, Staff Writer
AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday announced the addition of Elisabeth DeMarse … Read the whole story
by Tyler Loechner
With data being labeled the new "currency" of digital media, data management platforms (DMPs) have become an integral part of companies' "tech stacks," with … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Sir Martin Sorrell has reported he is "puzzled" by the transparency debate around programmatic -- but the real issue here is that unless the … Read the whole story
by Tyler Loechner
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube's TrueView inventory lets consumers … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A … Read the whole story
by Tyler Loechner
TapSense, a mobile ad exchange, is expected to this week announce the appointment of Stephanie Johnstone as director of business development. She will oversee … Read the whole story
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by Tyler Loechner
"Media Zones applies hundreds of contextual genetic models to a training set of more than 5 billion rolling impressions and engagement events." Read the whole story
by Tyler Loechner
A week after expanding in Europe with 12 new UK publisher partners, supply-side platform (SSP) PubMatic on Wednesday had similar news -- just closer … Read the whole story
by Tyler Loechner
OpenX on Tuesday announced several executive appointments to bolster its leadership teams. The company has appointed Deborah Roth as chief communications officer, a new … Read the whole story
by Laurie Sullivan
Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers … Read the whole story
by Erik Sass
Digital jukebox operator TouchTunes announced another win with the addition of its network to Kinetic's Active Exchange, making its lifestyle venues audiences available for … Read the whole story
by Steve McClellan
The company has made several big acquisitions in recent years including last month's agreement to acquire Conversant (formerly known as ValueClick) for $2.3 billion. … Read the whole story
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by P.J. Bednarski
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
by Steve McClellan
Revenue was up 8.3% to $1.06 billion, with an organic revenue growth spurt of 6.3%, nearly three times the growth rate that the company … Read the whole story
by Larissa Faw
CEO Maurice Levy blames a number of factors for the weak results, including himself. "What has been a distraction is the merger and that's … Read the whole story