RTBlog
by Tyler Loechner, Staff Writer
Apparently publishers don't think too highly of the digital ad industry's monetization offerings -- or of their own. A recent research report found that most publishers gave themselves (and the … Read the whole story
by Larissa Faw
Thrillist Media Group (TMG), the men's digital media company, and TouchTunes, operator of interactive entertainment kiosks that users control via mobile devices, are partnering … Read the whole story
COMMENTARY
by Keith Fagan
A few weeks ago, RTB Insider ran a post on a topic referred to as the programmatic industry's "obesity problem." The column pointed to … Read the whole story
by Karl Greenberg
The study, which looks at social behavior around major events like Shark Week, the Middle East events around ISIS, Apple Launch events, and Ferguson … Read the whole story
by Joe Mandese
As far as metaphors go, the notion of "buying time" has become a little ironic -- and some might say, quite prophetic -- for … Read the whole story
by Tyler Loechner
Rubicon Project on Thursday announced its Q3 2014 financial results, reporting $32.2 million in revenue during the quarter, up 60% year-over-year. The company's real-time … Read the whole story
COMMENTARY
by John Piccone
As a reaction to the news last week that HBO and CBS plan to offer direct-to-consumer subscription models, Joe Marchese does a great job … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's the most annoying part of digital marketing. Look up a product and you're stalked around the Internet for days, and anyone using the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As consumers consult multiple channels along their paths to purchase, their behaviors are also subject to change and even retreat to earlier habits. Shoppers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story