RTBlog
by Tyler Loechner, Staff Writer
The notice had been given and the introduction made, and now cross-device advertising has arrived. In truth, cross-device advertising -- or cross-devicing, since everything needs to be shortened or
acronymed … Read the whole story
by Tyler Loechner
Interactive Media Holdings (IMH) -- the parent company of Vindico, Specific Media, Myspace and Xumo -- on Tuesday announced four new c-suite appointments, all … Read the whole story
COMMENTARY
by Thomas Kruithof, Josje Zwinkels
The core of programmatic marketing is buying the right impression at the right time at the right price. These days, many advertisers try to … Read the whole story
by Laurie Sullivan
Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's the most annoying part of digital marketing. Look up a product and you're stalked around the Internet for days, and anyone using the … Read the whole story
by Tyler Loechner
Segmint, a data-driven marketing tech firm, on Tuesday announced it has raised $9 million in strategic investment money from "a global FinTech leader," per … Read the whole story
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by Tyler Loechner
"[Company's] ground breaking predictive scores utilize machine learning, complex algorithms and LifeData(R) to produce predictive models that score likelihood to take a specific action. … Read the whole story
by Gavin O'Malley
As part of a broader restructuring, Joe Simon, chief technology officer at Conde Nast, is leaving the company. Fred Santarpia is assuming the newly … Read the whole story
by Gavin O'Malley
In line with analysts' expectations, Twitter saw revenue rise to $361 million in the third quarter -- up 114% year-over-year -- the company reported … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising rose nearly nine points Tuesday, with the Ad Sentiment Index closing at 102.6, up from 94 on Monday. Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
I propose that a key to success is to focus on the perspective of how individual consumers behave. Specifically, I want to focus on … Read the whole story