RTBlog
by Tyler Loechner, Staff Writer
Programmatic has spread across devices, with the "arrival" of mobile serving as the catalyst. It should come as no surprise, then, to see a major holding company making several moves … Read the whole story
by Tyler Loechner
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were … Read the whole story
COMMENTARY
by Skip Brand
Time-based metrics are getting everyone's attention at the moment because buying proxies of time are much better than buying clicks. Brands are fighting for … Read the whole story
by Tyler Loechner
Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the … Read the whole story
COMMENTARY
by Wolf Allisat
Where does the rise of RTB and programmatic leave the marketer? Well, it should see us focussing on learning from new data as we … Read the whole story
-
by Tyler Loechner
Ad management software firm WideOrbit, which took a serious step into the programmatic ad space this summer with its acquisition of supply-side platform (SSP) … Read the whole story
-
by Tyler Loechner
"[Company] Analytics is an industry-first. We're providing our customers with actionable insights at the speed of programmatic, which is real-time." Read the whole story
by Tyler Loechner
PowerLinks, a programmatic native ad platform, this week announced it has raised a second "super seed" round of financing worth $2.75 million from private … Read the whole story
-
by Richard Whitman, Columnist
If the rumors are true -- and they almost always are -- despite the success Kit Kat has seen with JWT London, the rumor … Read the whole story
by Tyler Loechner
In the hopes of giving its publisher clients the real-time data they are hungry for, supply-side platform (SSP) PubMatic on Tuesday announced the launch … Read the whole story
COMMENTARY
by Joe Stanhope
If you bought a car within the last few years, you probably wondered why the experience was harder than it needed to be, why … Read the whole story