In the spirit of Halloween, I wanted to do a quick rundown of some of the current trends and hot topics in the programmatic ad industry and decide whether they … Read the whole story
Yahoo may be a step or two behind Facebook, Google and AOL in the programmatic ad tech space, but the company has made waves … Read the whole story
Marketing automation has taken off, and a fair number of vendors continue to compete for clients. According to a new report from TrustRadius, searches … Read the whole story
In a move representative of the convergence of digital and "traditional" media -- and of the important role "Big Data" plays in the media … Read the whole story
Online compliance company DoubleVerify has wrongly classified FilmOn as a copyright infringer and adult-content distributor, the streaming video company alleges in a new lawsuit. … Read the whole story
Earlier this month, Charles Butler, the new CTO of Annalect -- Omnicom's analytics and marketing technology division -- spoke about the company's intent to … Read the whole story
Northern & Shell is pointing the way ahead for publishers who need to keep control of data. Let it leak out to advertisers on … Read the whole story
Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a … Read the whole story
No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying. We're talking about how Chevrolet quickly … Read the whole story
Advertising is a $300 billion-a-year global industry that's working for nobody -- consumers, media owners, agencies or brands -- yet the softly beating pulse … Read the whole story