RTBlog
by Tyler Loechner, Staff Writer
The ironically named OpenDirect API from the Interactive Advertising Bureau (IAB) is just as paradoxical as the trading method it is designed for: programmatic direct. But odd semantics aside, the … Read the whole story
by Tyler Loechner
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story
COMMENTARY
by Justin Evans
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story
by Tyler Loechner
Multi Channel Network (MCN), one of Australia's largest media advertising companies, has announced a partnership with AOL's Adap.tv, a programmatic video ad platform, to … Read the whole story
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by Thom Forbes
Bouncing back from its inability to close a deal with Omnicom earlier this year to bulk up for a counter-offensive against the Google/Facebook et … Read the whole story
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by Tyler Loechner
Chalk another one up for the in-house programmatic trend. Foxtel, the large Australian cable TV operator majority-owned by Rupert Murdoch, on Friday announced it … Read the whole story
COMMENTARY
by Eric Hoffert
Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise … Read the whole story
by Joe Mandese
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
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by Tyler Loechner
Digital ad tech company AppNexus on Friday announced it has completed its acquisition of Open AdStream (OAS), an ad serving technology. Specific terms of … Read the whole story