by Tyler Loechner
Xaxis, WPP Group's largest trading desk, has stepped into the "programmatic native" game through a partnership with Disqus, the tech company behind many comment … Read the whole story
COMMENTARY
by Jeff Kaldahl
Pricing programmatic inventory -- be it display, video, mobile, or social -- can be more complex than it might at first seem. There are … Read the whole story
by Tyler Loechner
Fairfax Media and Mi9, two of Australia's largest media companies, on Monday announced they have come together to form a mobile ad exchange, dubbed … Read the whole story
COMMENTARY
by James Booth
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
by Tyler Loechner
STRATA, a media buying and selling software firm, on Tuesday announced a partnership with iSocket, a "programmatic direct" tech provider. The partnership will give … Read the whole story
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by Richard Whitman, Columnist
Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapient for $3.7 billion, right? But did you hear what WPP kingpin Martin … Read the whole story
by Tyler Loechner
Iponweb, a UK-based real-time tech company that powers a large portion of the ad tech market in Europe and Japan, on Monday announced the … Read the whole story
by Larissa Faw
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story