Xaxis, WPP Group's largest trading desk, has stepped into the "programmatic native" game through a partnership with Disqus, the tech company behind many comment … Read the whole story
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Pricing programmatic inventory -- be it display, video, mobile, or social -- can be more complex than it might at first seem. There are … Read the whole story
Fairfax Media and Mi9, two of Australia's largest media companies, on Monday announced they have come together to form a mobile ad exchange, dubbed … Read the whole story
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Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
STRATA, a media buying and selling software firm, on Tuesday announced a partnership with iSocket, a "programmatic direct" tech provider. The partnership will give … Read the whole story
Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapient for $3.7 billion, right? But did you hear what WPP kingpin Martin … Read the whole story
Iponweb, a UK-based real-time tech company that powers a large portion of the ad tech market in Europe and Japan, on Monday announced the … Read the whole story
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
