RTBlog
by Tyler Loechner, Staff Writer
Audience buying is becoming the new norm in the ad industry, and Adroit Digital, a digital ad tech firm, is looking to take it to new levels by acquiring Arcametrics, … Read the whole story
by Tyler Loechner
As programmatic buying platforms and other forms of automation have taken over the digital ad industry, marketers have attempted to retain a human touch … Read the whole story
by Tyler Loechner
The Exchange Lab's programmatic "marketplace," which lets marketers tap into any of the demand-side platforms (DSPs) the London-based company is partnered with, continues to … Read the whole story
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by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), is the latest to enter the "programmatic native" fray, as the company on Tuesday announced the launch of a … Read the whole story
by Tyler Loechner
Grapeshot, a digital ad tech company founded in the UK, on Tuesday announced the appointment of Norm Page as SVP of platform sales. Page … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If the British and U.S. authorities want the social giants to do more in the fight against terror, might they not consider using the … Read the whole story
by Erik Sass
Polar, which operates the MediaVoice native advertising platform, is joining forces with Moat to provide publishers with analytics for viewability and attention for native … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As more devices connect to the Internet, brand marketers will become consumed with trying to figure out how to use the correct data in … Read the whole story
COMMENTARY
by Katie Meier
Monday marked the final time that the friends of Oscar de la Renta would gather under one roof. He was laid to rest as … Read the whole story
COMMENTARY
by Megan Tweed
According to a 2014 survey conducted by Outbrain, over 40% of marketers are investing in content-driven marketing. This ever-growing group of marketers is hip … Read the whole story