RTBlog
Audience buying is becoming the new norm in the ad industry, and Adroit Digital, a digital ad tech firm, is looking to take it to new levels by acquiring Arcametrics, … Read the whole story
As programmatic buying platforms and other forms of automation have taken over the digital ad industry, marketers have attempted to retain a human touch … Read the whole story
The Exchange Lab's programmatic "marketplace," which lets marketers tap into any of the demand-side platforms (DSPs) the London-based company is partnered with, continues to … Read the whole story
ChoiceStream, a demand-side platform (DSP), is the latest to enter the "programmatic native" fray, as the company on Tuesday announced the launch of a … Read the whole story
Grapeshot, a digital ad tech company founded in the UK, on Tuesday announced the appointment of Norm Page as SVP of platform sales. Page … Read the whole story
- COMMENTARY
If the British and U.S. authorities want the social giants to do more in the fight against terror, might they not consider using the … Read the whole story
Polar, which operates the MediaVoice native advertising platform, is joining forces with Moat to provide publishers with analytics for viewability and attention for native … Read the whole story
- COMMENTARY
As more devices connect to the Internet, brand marketers will become consumed with trying to figure out how to use the correct data in … Read the whole story
COMMENTARYMonday marked the final time that the friends of Oscar de la Renta would gather under one roof. He was laid to rest as … Read the whole story
- COMMENTARY
According to a 2014 survey conducted by Outbrain, over 40% of marketers are investing in content-driven marketing. This ever-growing group of marketers is hip … Read the whole story
