RTBlog
by Tyler Loechner, Staff Writer
In its Q3 2014 earnings announcement this morning, AOL revealed that it has earned $626.8 million in revenue for the quarter. Of that $473.4 million, AOL Platforms -- the division … Read the whole story
by Tyler Loechner
It did not take too long for AppNexus' plans to combat the apparent rampant ad fraud issues it has to come to fruition. AppNexus, … Read the whole story
COMMENTARY
by Skip Brand
Everyone -- especially runners -- loves the New York City Marathon. The same passion can be felt by programmatic and data enthusiasts. Programmatic buyers … Read the whole story
by Tyler Loechner
The snowy winter of 2013 was named a culprit by some retailers that didn't meet holiday goals. With the 2014 holiday shopping schedule rapidly … Read the whole story
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by Thom Forbes
Some Internet memes rely on added sugar and mysterious ingredients to extend their shelf lives, as we discussed yesterday. Others, such as "Alex from … Read the whole story
by Tyler Loechner
Digital ad platform 1pel -- with "pel" serving as a substitute for "pixel" -- on Wednesday announced the appointment of Steve T.A. Carter as … Read the whole story
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by Tyler Loechner
"...makes him the ideal candidate for leading [Company] into industry dominance." Read the whole story
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by Tyler Loechner
AppNexus has made real-time analytics even more "mobile" for its mobile publishing partners. At its own AppNexus New York Summit 2014 on Wednesday, the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If the British and U.S. authorities want the social giants to do more in the fight against terror, might they not consider using the … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising rose nearly five points Wednesday, with the Ad Sentiment Index closing at 103.2, up from 98.4 on Tuesday. Read the whole story