RTBlog
by Tyler Loechner, Staff Writer
What can the RTB (real-time bidding) ad industry learn from fast food restaurants? Well, not much if we're being serious about it, but we can anecdotally ascertain. I ate at … Read the whole story
by Tyler Loechner
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
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by Tyler Loechner
AccuWeather, a digital media company that uses weather forecasting data to target consumers, this week announced it has partnered with data management platform (DMP) … Read the whole story
by Gavin O'Malley
Thanks to the continued success of its automated ads sales business, AOL beat Wall Street's revenue estimates for the third quarter of the year. … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising dipped below 100 on Thursday, with the Ad Sentiment Index closing at 98.8, down over four points from Wednesday. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In the latest political campaign cycle, marketers embraced advanced data analytics and online targeting in a big way. But their experience also underscored one … Read the whole story
COMMENTARY
by Cheryl Ng
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yield optimizers in tandem to none whatsoever, this variance is largely driven by … Read the whole story