RTBlog
by Tyler Loechner, Staff Writer
The real currency of digital advertising -- data -- is a blessing and a curse for programmatic traders. It's how marketers can feel differentiated, but it's also where marketers can … Read the whole story
by Tyler Loechner
This year, a number of media measurement companies were scooped up by large digital players, leading some to speculate that the ad tech industry … Read the whole story
COMMENTARY
by Walt Horstman
With each week, it seems that more TV networks and media agencies are embracing the future of programmatic TV. The benefits for TV advertising … Read the whole story
by Tyler Loechner
Ozone Media, an ad tech company headquartered in India, on Monday announced the appointment of Raj Beri as chief operating officer, a new position … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There's a brisk business in trying to be the honest broker of advertising that is actually viewable. The Wall Street Journal's CMO blog today … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad network turned programmatic exchange, has released its Q3 2014 earnings, reporting $69.8 million in revenue for the quarter. Revenue … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest quarterly research from Futuresource Consulting, consumer demand for wearable technology is rising fast, with Q3 global shipments totaling 12.7 million … Read the whole story
by Tyler Loechner
Digital video ad tech firm YuMe announced its Q3 2014 earnings on 2014, reporting it generated $43 million in revenue during the quarter, up … Read the whole story