RTBlog
The real currency of digital advertising -- data -- is a blessing and a curse for programmatic traders. It's how marketers can feel differentiated, but it's also where marketers can … Read the whole story
This year, a number of media measurement companies were scooped up by large digital players, leading some to speculate that the ad tech industry … Read the whole story
- COMMENTARY
With each week, it seems that more TV networks and media agencies are embracing the future of programmatic TV. The benefits for TV advertising … Read the whole story
Ozone Media, an ad tech company headquartered in India, on Monday announced the appointment of Raj Beri as chief operating officer, a new position … Read the whole story
- COMMENTARY
There's a brisk business in trying to be the honest broker of advertising that is actually viewable. The Wall Street Journal's CMO blog today … Read the whole story
Millennial Media, a mobile ad network turned programmatic exchange, has released its Q3 2014 earnings, reporting $69.8 million in revenue for the quarter. Revenue … Read the whole story
- COMMENTARY
According to the latest quarterly research from Futuresource Consulting, consumer demand for wearable technology is rising fast, with Q3 global shipments totaling 12.7 million … Read the whole story
Digital video ad tech firm YuMe announced its Q3 2014 earnings on 2014, reporting it generated $43 million in revenue during the quarter, up … Read the whole story
