RTBlog
by Tyler Loechner, Staff Writer
Two reports about programmatic advertising came out this week that appear to be in stark contrast to one another. On the one hand, Chango released survey results that found that … Read the whole story
by Laurie Sullivan
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
COMMENTARY
by Kiran Gopinath
In the fast-evolving ad tech world, new research on trends, emerging technologies and best practices surfaces every week. I'm taking a look at some … Read the whole story
by Tyler Loechner
"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With television under more pressure by digital marketers to enter the modern era, Channel 4's announcement of programmatic coming to All4 next year is … Read the whole story
by Laurie Sullivan
Google has developed technology that can detect when ad slots are deliberately "hidden" from view on a Web page, and keeps the ads from … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Welcome to the world of post-beaconing. For many months, beacons have been going to work in the marketplace, at places like large retail stores … Read the whole story
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by Tyler Loechner
Adara, a big data company focused on targeting traveler audiences, on Tuesday announced it has launched the "Magellan travel intelligence platform," a programmatic ad … Read the whole story
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by Tyler Loechner
Adform, a Denmark-based demand-side platform (DSP), has announced a partnership with comScore that will bring comScore's validated Campaign Essentials (vCE) to its ad tech … Read the whole story
by Joe Mandese
Cable TV industry backed television ad technology developer Canoe Ventures has served its 10 billionth ad impression into national TV programming, the company announced … Read the whole story