RTBlog
by Tyler Loechner, Staff Writer
A new quarterly update from Ernst & Young on mergers and acquisitions in the technology space around the globe says that "technology M&A in 3Q14 reached heights of volume and … Read the whole story
by Tyler Loechner
The initial rumblings turned out to be true, as Yahoo this week formally announced an agreement to acquire programmatic video ad platform BrightRoll for … Read the whole story
by Laurie Sullivan
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
by Tyler Loechner
Break out your acronym chart. AppFlood, a mobile ad exchange, on Thursday announced new technology that enables advertisers to buy mobile ad inventory on … Read the whole story
by Tyler Loechner
Semcasting, an audience targeting platform that uses IP addresses instead of cookies, on Wednesday announced its acquisition of The Marketing-Grid, a Buffalo-based ad agency … Read the whole story
by Laurie Sullivan
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The walled television garden -- complete with surrogate-demo targeting, program ratings representing ad viewing, and over-cluttered ad pods that send viewers away -- is … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons continue to find their way into more parts of the mobile shopper journey. While they can excel at triggering relevant information to a … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
Advertisers embrace native because the ads produce results beyond what they have come to expect from banners, and publishers like the format for the … Read the whole story