A new quarterly update from Ernst & Young on mergers and acquisitions in the technology space around the globe says that "technology M&A in 3Q14 reached heights of volume and … Read the whole story
The initial rumblings turned out to be true, as Yahoo this week formally announced an agreement to acquire programmatic video ad platform BrightRoll for … Read the whole story
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
Break out your acronym chart. AppFlood, a mobile ad exchange, on Thursday announced new technology that enables advertisers to buy mobile ad inventory on … Read the whole story
Semcasting, an audience targeting platform that uses IP addresses instead of cookies, on Wednesday announced its acquisition of The Marketing-Grid, a Buffalo-based ad agency … Read the whole story
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search … Read the whole story
The walled television garden -- complete with surrogate-demo targeting, program ratings representing ad viewing, and over-cluttered ad pods that send viewers away -- is … Read the whole story
Beacons continue to find their way into more parts of the mobile shopper journey. While they can excel at triggering relevant information to a … Read the whole story
Advertisers embrace native because the ads produce results beyond what they have come to expect from banners, and publishers like the format for the … Read the whole story