RTBlog
Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or … Read the whole story
Programmatic video ad platform TubeMogul beat its Q3 2014 estimates by reporting $27.4 million in revenue on the quarter, ahead of an expected $20 … Read the whole story
FreeWheel this week announced its "FourFronts" programmatic marketplace has expanded overseas and into the UK through a partnership with Channel 4. Channel 4 is … Read the whole story
Rocket Fuel released its Q3 2014 earnings this week, reporting revenue of $102.1 million during the quarter, a 63% increase from the $62.5 million … Read the whole story
Interpublic Group (IPG) and Millennial Media, a mobile ad firm, on Thursday announced a yearlong global partnership. IPG agencies and their clients will have … Read the whole story
The growth of private programmatic ad exchanges has helped at least one company surge in the revenue department. TapSense, a mobile ad exchange, on … Read the whole story
- COMMENTARY
Programmatic platforms are continuing to gain momentum as an efficient way to buy and sell advertising. Still, there's been considerable debate about whether truly … Read the whole story
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Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence, which predicts that social … Read the whole story
The Local Media Consortium, representing around 1,200 local news outlets across the country, has struck a deal with native content and advertising platform DistroScale, … Read the whole story
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Most small businesses use analytics to make business decisions, find new customers, and nurture the ones they have, per a recent study by Constant … Read the whole story
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While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the … Read the whole story
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Many vendors offer typical ad-serving solutions for display, with few options to remedy the disappearing and ever-shifting cookie pool. One solution is to move … Read the whole story
