RTBlog
by Tyler Loechner, Staff Writer
HubSpot, Pardot, Act-On, Marketo and Eloqua have been named "Leaders" in G2 Crowd's latest marketing automation report, called "Grid." The new report, released Thursday, is G2 Crowd's second "Grid"
report … Read the whole story
by Joe Mandese
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As RTB executives meet in London to discuss programmatic, let's drop this talk of the industry's issues coming down to a difference between marketers … Read the whole story
by Tyler Loechner
Apple is planning to automate the way iAd does business. Apple on Wednesday announced a partnership with Rubicon Project, a major ad exchange, to … Read the whole story
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by Tyler Loechner
"The solution requires no implementation of 3rd party pixels and is completely free of discrepancies. Until now, the complexity and cost of algorithmic attribution … Read the whole story
by Tyler Loechner
REA Group, an online real estate ad company headquartered in Australia, has partnered with TubeMogul to programmatically sell video ads. REA Group will use … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow … Read the whole story
by Tyler Loechner
Sizmek, an ad management firm, on Thursday announced a partnership with attribution firm Abakus to incorporate "game theory" attribution to its platform. "It is … Read the whole story
COMMENTARY
by Eric Berry
While native advertising is quickly becoming available through programmatic channels, media planners need to consider the inherent distinctions between native and display when formulating … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) PubMatic on Wednesday announced the appointment of Andrea Campana to the position of country manager, Italy, a new role at the … Read the whole story
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by Tyler Loechner
Mobile ad exchange Nexage on Wednesday announced the addition of four new Nexage Connect partners including AppAudience, eXelate, Factual and Neustar. Nexage Connect is … Read the whole story
by Laurie Sullivan
Consumer packaged goods companies continue to shift budgets to mobile to increase retail store traffic and influence consumers as they traverse from search to … Read the whole story
by Aaron Baar
"We polled our social media followers for their favorite Thanksgiving foods, and we're destroying their least favorites," Matt Gentile, Century 21's director of social … Read the whole story
by Larissa Faw
Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the … Read the whole story