Real-Time Daily
Friday, November 21, 2014
  • Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach

    Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story

  • TV Ad Targeting Gets More Sophisticated

    At the recent OMMA Audience Targeting conference, I moderated a panel on using data and analytics to more effectively reach audiences on TV. It … Read the whole story

  • Advertisers Conservative With Holiday Gift Ads In October

    While it often seems as though the entire U.S. has let holiday celebrations slip into October, new data indicates advertisers at least waited until … Read the whole story

  • Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google

    The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story

  • The Oatmeal Doctrine

    I judge a restaurant by the quality of its oatmeal. Earlier this week, I had oatmeal at Pershing Square Caf, where I enjoyed an … Read the whole story

  • The Ad Sentiment Index

    Consumer sentiment about advertising dropped 13 points on Thursday, with the Ad Sentiment Index closing at 92.7, down from 105.7 on Wednesday. Read the whole story

  • Sellers Need To Take The Lead On Digital Media Ad Quality

    Sellers of inventory are the industry participants who have to take the lead in continuously looking for solutions to the problem of ad quality. … Read the whole story

  • Your Ad Campaigns Are Telling You Something

    When one ad campaign finishes, how soon do you move on to the next one? Rather than leave your last campaign in the dust, … Read the whole story