RTBlog
by Tyler Loechner, Staff Writer
Silicon Valley may house a disproportionate number of ad tech firms, but Massachusetts is the hotbed state for all things tech and science. That's according to Milken Institute's State Technology … Read the whole story
by Tyler Loechner
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
by Tyler Loechner
When Apple introduced the iAd in the spring of 2010, it sent Madison Avenue whirling that the "year of mobile" might finally be here. … Read the whole story
by Larissa Faw
Paul Turner will be based in Adbrain's NYC office, but will be traveling extensively per his global position. Most of Adbrain's teams are based … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Up top is the first line of Shirley Ellis' lyrics for the popular, late-1964 classic, "The Name Game." A stanza or two into the … Read the whole story
by Laurie Sullivan
Google has begun experimenting with a way for Web sites to generate income without showing display and banner ads on publisher sites in the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
When Mozilla and Yahoo announced their blockbuster new search partnership, which makes Yahoo the default search engine on Firefox, the companies also said that … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There is more chatter than usual about the future of the traditional TV model, with hand-wringing across all media disciplines from measurement to technology … Read the whole story