RTBlog
by Tyler Loechner, Staff Writer
AppNexus, a large ad tech firm, on Monday announced an internal reorganization and the creation of four new business units to allow AppNexus to service publishers, programmatic media companies,
agencies … Read the whole story
by Tyler Loechner
Since being founded in 2007, ad tech firm AppNexus has become one of the major players in the programmatic advertising space. Yet operationally, it's … Read the whole story
COMMENTARY
by Eric Bosco, Op-Ed Contributor
Forrester estimated that U.S. advertisers' spend on digital advertising will overtake TV in 2016. With all this transition away from traditional advertising models, what … Read the whole story
by Steve McClellan
The Google and Baidu vet is tasked with overseeing the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Attribution is as inscrutable as it is necessary as the path to purchase becomes more of a cross-platform tango. But for agecnies, too, it … Read the whole story
-
by Tyler Loechner
Drawbridge, a cross-device ad targeting firm, this week announced its expansion in Europe with partnerships with MediaCom, Starcom Mediavest, Amnet and Somo. Read the whole story
-
by Richard Whitman, Columnist
Martin Sorrell has a healthy outlook regarding marketing's continuous shifts toward digital. In fact, his outlook is so healthy that he's paranoid about his … Read the whole story
-
by Laurie Sullivan
Holiday shoppers began searching for specials early this year as many took to their desktops, laptops and smartphones on Thanksgiving Day to make purchases. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The level of Twitter chatter about holiday shopping, deals, brands, etc. doubled over last year, Spredfast reported this weekend. Major retailers seemed to get … Read the whole story
by Gavin O'Malley
As part of a new "app graph" initiative, Twitter plans to keep track of the various other apps consumers have on their mobile devices. … Read the whole story