RTBlog
by Tyler Loechner, Staff Writer
AOL isn't done making video the crown jewel of its programmatic ad offerings. Vidible's tech will be integrated into "ONE by AOL," the forthcoming programmatic ad platform made up of … Read the whole story
by Gavin O'Malley
Expanding its automated video advertising efforts, AOL on Monday announced the acquisition of content exchange Vidible. Vidible markets itself as a cross-screen video management … Read the whole story
COMMENTARY
by Hagen Wenzek
Over the past year programmatic advertising has really taken off. Even if you doubt the numbers that say 75% of marketers are already using … Read the whole story
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by Joe Mandese
Rentrak today announced that it completed its acquisition of the U.S. TV measurement business of Kantar from WPP for an approximate value of $128 … Read the whole story
COMMENTARY
by Eric Bosco, Op-Ed Contributor
Forrester estimated that U.S. advertisers' spend on digital advertising will overtake TV in 2016. With all this transition away from traditional advertising models, what … Read the whole story
by Tyler Loechner
Julie Ginches, former CMO of ad tech firm Rubicon Project, has joined eXelate as CMO, the company announced Monday. She will oversee all global … Read the whole story
by Joe Mandese
Nearly a third (32%) of consumers who share content with other people digitally say they do it via so-called "dark social" channels such as … Read the whole story
by Joe Mandese
Ad agencies would not be indemnified against patent claims related to the work they do for advertisers, according to recommendations released this morning by … Read the whole story