RTBlog
by Tyler Loechner, Staff Writer
The ability to run cross-device campaigns has become a staple promise of programmatic ad tech providers, but matching the devices in a privacy-friendly manner -- i.e. knowing that Smartphone A … Read the whole story
by Tyler Loechner
Cognitive Networks, an ad tech firm with technology that automatically recognizes the content running on smart TVs, on Tuesday announced it has closed a … Read the whole story
COMMENTARY
by Skip Brand
Mobile ad networks can specialize in in-app advertising, android, iOS, tablet-only, mobile video, and so on. This is a very busy space -- but … Read the whole story
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by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Tuesday announced the release of a new app that will give marketers access to Nielsen's Online Campaign Rating … Read the whole story
by Laurie Sullivan
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story
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by Steve McClellan
WPP and IBM have formed a new strategic partnership that includes a seven-year, $1.25-billion services contract for IBM to manage WPP's global technology platform. … Read the whole story
by Erik Sass
Hearst's Jumpstart Automotive Group, which has advertising relationships with a portfolio of independent automotive interest publishers, is licensing Nativo's technology for delivering native ads, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile behaviors are subtle and sometime inscrutable. Just because people are leaning back and spending more time with their phones doesn't mean they are … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
There was a lot of debate about stats over the holiday shopping weekend. Were in-store sales up on Black Friday? Did Cyber Monday sales … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
98% of the top brands in the world have a Twitter account. 70% of brands have over 100,000 followers, up from 58% in Q4 … Read the whole story