RTBlog
by Tyler Loechner, Staff Writer
Google released a new study this week that found that 56.1% of all impressions served on its display platforms -- including Google and DoubleClick -- are not viewable. It needs … Read the whole story
by Tyler Loechner
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience. The … Read the whole story
by Tyler Loechner
Xaxis, GroupM's largest trading desk and audience-buying platform, has partnered with Datorama, an ad tech firm that organizes and automates analytics reporting. Xaxis notes … Read the whole story
by Laurie Sullivan
Mobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail … Read the whole story
-
by Tyler Loechner
SpotXchange, a Denver-based supply-side platform (SSP) for video advertising, on Thursday announced its revenue from the first three quarters for 2014. The company reported … Read the whole story
COMMENTARY
by James Rooney
At some point, marketing technology companies face a decision: license some existing product, or build it themselves. Almost regardless of company size, this is … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With so few people clicking on ads, and many of those clicks coming from click fraud bots, viewability has become crucial. Although a brand's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
End-of-the-year predictions are nice fodder for growing TV/media executives. A recent Borrell Associates webinar offered a few interesting, if head-scratching ideas: Read the whole story