RTBlog
by Tyler Loechner, Staff Writer
TubeMogul this week launched a self-serve software platform for programmatic TV ad buying. The company partnered with major programmatic TV supply-side platforms (SSPs) including WideOrbit,
AudienceXpress, clypd and placemedia to … Read the whole story
by Joe Mandese
Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers … Read the whole story
COMMENTARY
by Walt Horstman
As programmatic brings a richer data-driven sensibility to TV planning, buying and optimization, measurement of TV will begin to play an important role. Precision … Read the whole story
by Tyler Loechner
American Family Insurance, together with Mindshare, on Thursday announced a cross-screen video ad campaign that will use programmatic ad technologies to target audiences. Read the whole story
by Steve McClellan
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
by Tyler Loechner
Inneractive, a mobile supply-side platform (SSP), on Friday announced the appointments of four new executives to its team as well as annual revenue growth … Read the whole story
by Laurie Sullivan
As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
by Gavin O'Malley
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When an app learns from doing, we call it artificial intelligence or machine learning. In 2014, the industry began to see this intelligence in … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Native is the way forward for brands in communicating messages with engaged consumers. Trouble is, all the issues that have plagued print "advertorials" are … Read the whole story