RTBlog
by Tyler Loechner, Staff Writer
A new report from the Association of National Advertisers and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue. Again, … Read the whole story
by Tyler Loechner
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
COMMENTARY
by Maureen Little
Trends don't emerge out of thin air each December, and I will simply be one of many making an educated but calculated guess at … Read the whole story
by Tyler Loechner
Engagement ad company true[X] on Tuesday announced the launch of the true[exchange], a digital ad platform that lets advertisers trade on "human attention instead … Read the whole story
by Joe Mandese
As the Chief Digital Investment Officer of WPP's GroupM, Ari Bluman inherently is one of the most powerful and influential people in digital media; … Read the whole story
by Tyler Loechner
Operative, an ad management firm, on Tuesday announced a partnership with Adslot, a "programmatic direct" ad platform. Operative will launch a self-serve platform designed … Read the whole story
by Tyler Loechner
There has been a flurry of activity in the "programmatic TV" space of late, and now SpotXchange, a supply-side platform (SSP) for video advertising, … Read the whole story
by Erik Sass
Outfront Media, formerly known as CBS Outdoor, has joined forces with Videri, a technology start-up, to create a new digital outdoor advertising that will … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's far too easy to write off television as yesterday's technology and forget it's actually the largest global advertising channel -- and even next … Read the whole story