A new report from the Association of National Advertisers and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue. Again, … Read the whole story
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
Trends don't emerge out of thin air each December, and I will simply be one of many making an educated but calculated guess at … Read the whole story
Engagement ad company true[X] on Tuesday announced the launch of the true[exchange], a digital ad platform that lets advertisers trade on "human attention instead … Read the whole story
As the Chief Digital Investment Officer of WPP's GroupM, Ari Bluman inherently is one of the most powerful and influential people in digital media; … Read the whole story
Operative, an ad management firm, on Tuesday announced a partnership with Adslot, a "programmatic direct" ad platform. Operative will launch a self-serve platform designed … Read the whole story
There has been a flurry of activity in the "programmatic TV" space of late, and now SpotXchange, a supply-side platform (SSP) for video advertising, … Read the whole story
Outfront Media, formerly known as CBS Outdoor, has joined forces with Videri, a technology start-up, to create a new digital outdoor advertising that will … Read the whole story
It's far too easy to write off television as yesterday's technology and forget it's actually the largest global advertising channel -- and even next … Read the whole story