RTBlog
by Tyler Loechner, Staff Writer
From major ad buyers shunning open ad exchanges to the subsequent rise of programmatic direct technologies and private marketplaces, a lot has happened in the programmatic space in 2014. Among … Read the whole story
by Tyler Loechner
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
In the same week that the ANA named "programmatic" marketing term of the year, a product is being launched that aims to simplify the … Read the whole story
by Tyler Loechner
Ad management firm Sizmek is expected Thursday to announce the appointment of Liz Ritzcovan as global chief revenue officer. She joins Sizmek from Parade … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A unified Sky is being planned for 2015, and though pan-European sports and entertainment rights are an issue, could it just be the company … Read the whole story
by Gavin O'Malley
Facebook is bringing "Trending" to mobile, and adding some very Twitter-like features to the still-new service. Now, when users tap on a topic in … Read the whole story
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by Tyler Loechner
"[Company Product] engages complex audiences across a wide demographic by tapping into existing ad-targeting engines using a patent pending, meta-targeting algorithm. The platform targets … Read the whole story
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by Erik Sass
An article in the Dec. 10 Media Daily News referring to new ad guarantees from InPowered also mentioned guarantees from Sharethrough. Sharethrough is guaranteeing … Read the whole story
COMMENTARY
by Patrick Reynolds, Columnist
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's … Read the whole story
by Laurie Sullivan
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at live events, but how can brands use the technology in advertising campaigns? While … Read the whole story
COMMENTARY
by Bob Sybydlo
Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
The ability of big data to help improve targeting, cost efficiency, and relevancy -- to name just a few elements -- has been growing … Read the whole story