RTBlog
by Tyler Loechner, Staff Writer
Video supply-side platform Altitude Digital has beefed up its platform with new technology that it says can recover "lost" impressions to resend them to demand-side partners. The technology, which
Altitude … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Real-time bidding and programmatic advertising change quickly -- which makes it especially tricky to make predictions about the future. But we always like a … Read the whole story
by Joe Mandese
Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it claims to be the "first real-time trading platform for digital billboards." The platform … Read the whole story
COMMENTARY
by Wolf Allisat
For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The view from London this week has been that programmatic isn't always fully understood or seen as transparent -- it could come down to … Read the whole story
by Tyler Loechner
Ad tech firm AppNexus on Thursday announced the appointment of Jean-Christophe Conti as VP of sales and account management for EMEA publishers. He will … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
In the same week that the ANA named "programmatic" marketing term of the year, a product is being launched that aims to simplify the … Read the whole story
by Steve McClellan
As North America CIO, Michael is responsible for IT delivery in North America. From authorizations to dashboards to human resources to finance, he will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apparently these days it has become difficult to find qualified engineering to build out what Boost Media CEO David Greenbaum calls a "creative optimization … Read the whole story
by Steve McClellan
Based in Boston, R24 develops branded content for companies engaged in the fast-growing real-time marketing space. The firm, with a staff of 23, also … Read the whole story
COMMENTARY
by Bob Sybydlo
Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story