RTBlog
by Tyler Loechner, Staff Writer
In late September we shared with you a programmatic quiz that video SSP Altitude Digital issued, and 2,200+ quizzes later, the results are in. The average score was 75%, and … Read the whole story
by Tyler Loechner
The Trade Desk, a demand-side platform, has announced the appointment of Gabe Greenberg as its general manager of advanced TV. Greenberg was formerly at … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile marketers are getting a stark warning that they can either continue to throw display budget at consumers who aren't engaging, or they can … Read the whole story
by Tyler Loechner
The programmatic video ad space took considerable steps toward consolidation in 2014 with companies such as SpotXchange, LiveRail and BrightRoll all being acquired, but … Read the whole story
COMMENTARY
by Walt Horstman
Programmatic TV is the combination of audience data and automated execution to make TV planning, buying, optimizing and reporting smarter and more effective. Over … Read the whole story
by Tyler Loechner
Travel typically dominates when it comes to the most expensive segments on programmatic ad exchanges, but with the holiday season upon us, the cost … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Google says 56% of all ads the company serves are never seen by humans. This on top of other reported numbers by the WFA, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Talking the talk of cross-channel marketing and post-silo infrastructure is way ahead of companies walking the walk. But even incremental silo-busting might help brands … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Campaigner Marketing Trends Survey detailing key industry insights and identifying specific areas of focus for 2015, marketers across the board are … Read the whole story
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by Laurie Sullivan
Keywords have transitioned to a new role in search engine marketing as channel and target-market advertising move to the forefront. Google will likely look … Read the whole story