In late September we shared with you a programmatic quiz that video SSP Altitude Digital issued, and 2,200+ quizzes later, the results are in. The average score was 75%, and … Read the whole story
The Trade Desk, a demand-side platform, has announced the appointment of Gabe Greenberg as its general manager of advanced TV. Greenberg was formerly at … Read the whole story
Mobile marketers are getting a stark warning that they can either continue to throw display budget at consumers who aren't engaging, or they can … Read the whole story
The programmatic video ad space took considerable steps toward consolidation in 2014 with companies such as SpotXchange, LiveRail and BrightRoll all being acquired, but … Read the whole story
Programmatic TV is the combination of audience data and automated execution to make TV planning, buying, optimizing and reporting smarter and more effective. Over … Read the whole story
Travel typically dominates when it comes to the most expensive segments on programmatic ad exchanges, but with the holiday season upon us, the cost … Read the whole story
Google says 56% of all ads the company serves are never seen by humans. This on top of other reported numbers by the WFA, … Read the whole story
Talking the talk of cross-channel marketing and post-silo infrastructure is way ahead of companies walking the walk. But even incremental silo-busting might help brands … Read the whole story
According to the Campaigner Marketing Trends Survey detailing key industry insights and identifying specific areas of focus for 2015, marketers across the board are … Read the whole story
Keywords have transitioned to a new role in search engine marketing as channel and target-market advertising move to the forefront. Google will likely look … Read the whole story