"Mobile retargeting" is commonly discussed as a difficult thing for marketers to do, as there is no easy way of targeting the right consumer; mobile devices lack cookies -- a … Read the whole story
Programmatic ad firm Rocket Fuel on Monday announced the appointment of Dave Sankaran as chief financial officer. The appointment comes three months after Rocket … Read the whole story
As digital marketers plan and prepare for next year, here are some predictions on what to watch out for in 2015. Read the whole story
The IDG TechNetwork has expanded its global online advertising network into China, following its parent company International Data Group (IDG), which has supported the … Read the whole story
Keeping traffic within the four walls of Facebook seems less of a snub to Bing than it does a way for the social giant … Read the whole story
Outdoor advertising revenue grew 1.5% from $1.62 billion in the third quarter of 2013 to $1.64 billion in the third quarter of 2014, according … Read the whole story
According a report from The Relevancy Group entitled Exploring The Benefits Of Real-Time Email, by David Daniels, 73% of consumers utilize their mobile phone … Read the whole story
Tweeting related to TV programming is primarily occurring around live airings of shows -- but significant Twitter activity continues in the days after an … Read the whole story
Mobile marketers are getting a stark warning that they can either continue to throw display budget at consumers who aren't engaging, or they can … Read the whole story
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story