RTBlog
by Tyler Loechner, Staff Writer
How many holiday gift ideas have been spoiled beforehand because of retargeted ads? You'd have to poll a slew of consumers to get an accurate read, but it nearly happened … Read the whole story
by Tyler Loechner
The IAB is urging marketers to aim for 70% viewability on campaigns next year -- and if marketers are going to take the challenge … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn't necessarily mean … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) PubMatic on Wednesday announced the appointment of Diane Malloy as VP of global agency relations, a new position at the company. … Read the whole story
COMMENTARY
by Jeremy Hlavacek
I have always loved the holiday season. But, despite all the joy and merriment, many studies show that anxiety and depression spike during this … Read the whole story
by Laurie Sullivan
Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Big Data sounds great -- but what about the data you already have? Until brands stop buying ads to take consumers to generic landing … Read the whole story
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by Tyler Loechner
Vungle, a mobile video ad exchange, on Wednesday announced partnerships with four new demand partners including Lyfe Mobile, Videomize, ADS' Conversant and Yahoo's BrightRoll. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
This is the time of year when pundits make bold, attention-grabbing predictions about what you can look forward to in the coming year. These … Read the whole story
by Laurie Sullivan
Berg Insight estimates shipments of connected wearable devices will reach 19 million units in 2014, growing at a compounded annual growth rate of 54.7% … Read the whole story
by Gavin O'Malley
Looking to expand its location-based efforts, Twitter is reportedly planning to partner with Foursquare in the New Year. Neither Twitter or Foursquare are commenting … Read the whole story