RTBlog
How many holiday gift ideas have been spoiled beforehand because of retargeted ads? You'd have to poll a slew of consumers to get an accurate read, but it nearly happened … Read the whole story
The IAB is urging marketers to aim for 70% viewability on campaigns next year -- and if marketers are going to take the challenge … Read the whole story
- COMMENTARY
Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn't necessarily mean … Read the whole story
Supply-side platform (SSP) PubMatic on Wednesday announced the appointment of Diane Malloy as VP of global agency relations, a new position at the company. … Read the whole story
- COMMENTARY
I have always loved the holiday season. But, despite all the joy and merriment, many studies show that anxiety and depression spike during this … Read the whole story
Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase … Read the whole story
- COMMENTARY
Big Data sounds great -- but what about the data you already have? Until brands stop buying ads to take consumers to generic landing … Read the whole story
Vungle, a mobile video ad exchange, on Wednesday announced partnerships with four new demand partners including Lyfe Mobile, Videomize, ADS' Conversant and Yahoo's BrightRoll. Read the whole story
- COMMENTARY
This is the time of year when pundits make bold, attention-grabbing predictions about what you can look forward to in the coming year. These … Read the whole story
Berg Insight estimates shipments of connected wearable devices will reach 19 million units in 2014, growing at a compounded annual growth rate of 54.7% … Read the whole story
Looking to expand its location-based efforts, Twitter is reportedly planning to partner with Foursquare in the New Year. Neither Twitter or Foursquare are commenting … Read the whole story
