RTBlog
by Tyler Loechner, Staff Writer
Marketers are increasingly putting their trust in technology to run successful digital ad campaigns. Nearly half (46%) of all advertisers believe that having a deeper in-house knowledge of digital ad … Read the whole story
by Tyler Loechner
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
by Tyler Loechner
"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its … Read the whole story
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by Joe Mandese
Oracle continues its ad technology shopping spree, announcing a deal this morning to acquire audience-targeting firm Datalogix. Terms were not disclosed, but Oracle said … Read the whole story
COMMENTARY
by John Piccone
When dust accumulates on an object, it loses its twinkle. Although the general form, purpose and value of the object are unchanged, it somehow … Read the whole story
by Laurie Sullivan
Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday … Read the whole story
by Joe Mandese
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my … Read the whole story