RTBlog
by Tyler Loechner, Staff Writer
The question always asked about "programmatic TV" -- other than whether it deserves to be called "programmatic" and should instead be called "data-driven" -- revolves around how much TV marketers … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Like personal people meters, mobility is giving us insight into the modes in which consumers operate at a much granular level than ever before. Read the whole story
COMMENTARY
by Barry Lowenthal, Melanie Pastuck
The speed of innovation has changed the way we think about the age-old question do we partner or build it? Our strategy is to … Read the whole story
by Tyler Loechner
Oracle made its data play clear after acquiring DMP BlueKai earlier this year, and on Monday reaffirmed its commitment to data by acquiring Datalogix, … Read the whole story
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by Laurie Sullivan
Oracle planted a firm stake in online advertising Monday with the acquisition of audience-targeting firm Datalogix, which will remain an independent company after the … Read the whole story
by Gavin O'Malley
Despite fresh concerns about Facebook's popularity among teens, the social giant appears to be ending 2014 on a high note. Instagram's success ups Facebook's … Read the whole story
by Aaron Baar
The interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story