RTBlog
The question always asked about "programmatic TV" -- other than whether it deserves to be called "programmatic" and should instead be called "data-driven" -- revolves around how much TV marketers … Read the whole story
- COMMENTARY
Like personal people meters, mobility is giving us insight into the modes in which consumers operate at a much granular level than ever before. Read the whole story
- COMMENTARY
The speed of innovation has changed the way we think about the age-old question do we partner or build it? Our strategy is to … Read the whole story
Oracle made its data play clear after acquiring DMP BlueKai earlier this year, and on Monday reaffirmed its commitment to data by acquiring Datalogix, … Read the whole story
Oracle planted a firm stake in online advertising Monday with the acquisition of audience-targeting firm Datalogix, which will remain an independent company after the … Read the whole story
Despite fresh concerns about Facebook's popularity among teens, the social giant appears to be ending 2014 on a high note. Instagram's success ups Facebook's … Read the whole story
The interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story
