RTBlog
by Tyler Loechner, Staff Writer
Corroborating other reports detailing programmatic's widespread use, Undertone has released survey results showing that over 80% of publishers, agencies and marketers have all executed digital ads via
programmatic in the … Read the whole story
by Tyler Loechner
Moasis Global, a mobile ad tech firm that uses location-based targeting, on Tuesday announced the appointment of Eric Nielsen as chief marketing officer, a … Read the whole story
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by Larissa Faw
That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story
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by Gavin O'Malley
Managing and monitoring one's voice, popularity, and personal "brand" have become commonplace, and social networks are offering more sophisticated tools to do so.Twitter is … Read the whole story
COMMENTARY
by Travis Howe
As we look toward 2015, can we finally expect the level of progress that all of us have clamored for? To begin, The definition … Read the whole story
COMMENTARY
by Josh Cohen
Everyone wants to be the first - to do something own-able for a brand. One way to break new ground is to use things … Read the whole story