That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story
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What if the Wendy's classic "Where's the beef?" campaign actually started out as "Where's the tomato?" Or if the iconic 1984 Apple ad spoofing … Read the whole story
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Possibly the only thing growing faster than social media usage is the number of social media technology companies out there, suggesting a marketplace ripe … Read the whole story
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The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development. … Read the whole story
The bottom line is that if the marketing gold mine is pretty much depleted, then these trends represent new veins ready to be explored, … Read the whole story
Samsung topped the list by providing relevant information to consumers in winning ways, says Peter Daboll, CEO of Ace Metrix. The top-scoring ad of … Read the whole story
