RTBlog
by Tyler Loechner, Staff Writer
As if we needed to further muddy the acronym well, one ad tech platform has proposed a new meaning for ROI: Reports on Investment. "Programmatic has become the new normal, … Read the whole story
by Laurie Sullivan
Merger & acquisition deal values in digital media, information & technology rose 48% in 2014 compared with 2013. The aggregate total value of announced … Read the whole story
COMMENTARY
by Eric Porres
In an industry that is transforming and growing as fast as ad tech, there are new players emerging daily, and the space is becoming … Read the whole story
by Gavin O'Malley
Snapchat has quietly raised nearly $500 million, according to an SEC filing released on the eve of the New Year. Despite its popularity, Snapchat … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As "The Times" reveals that FT.com research shows nearly three in four digital display spots offered for the financial news site on open exchanges … Read the whole story
by Laurie Sullivan
Moving closer to Super Bowl 2015, Microsoft's Bing algorithm for its search engine took on forecasting National Football League games, posting NFL game predictions … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Don't forget that basic online advertising and marketing skills provide the platform that leads marketers to success. "Taking Down Goliath" delivers simple, yet powerful … Read the whole story
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by Richard Whitman, Columnist
If you're not familiar with outstream ads, they are those excruciating annoying videos that appear out of nowhere between paragraphs. Read the whole story