RTBlog
As if we needed to further muddy the acronym well, one ad tech platform has proposed a new meaning for ROI: Reports on Investment. "Programmatic has become the new normal, … Read the whole story
Merger & acquisition deal values in digital media, information & technology rose 48% in 2014 compared with 2013. The aggregate total value of announced … Read the whole story
- COMMENTARY
In an industry that is transforming and growing as fast as ad tech, there are new players emerging daily, and the space is becoming … Read the whole story
Snapchat has quietly raised nearly $500 million, according to an SEC filing released on the eve of the New Year. Despite its popularity, Snapchat … Read the whole story
- COMMENTARY
As "The Times" reveals that FT.com research shows nearly three in four digital display spots offered for the financial news site on open exchanges … Read the whole story
Moving closer to Super Bowl 2015, Microsoft's Bing algorithm for its search engine took on forecasting National Football League games, posting NFL game predictions … Read the whole story
COMMENTARYDon't forget that basic online advertising and marketing skills provide the platform that leads marketers to success. "Taking Down Goliath" delivers simple, yet powerful … Read the whole story
If you're not familiar with outstream ads, they are those excruciating annoying videos that appear out of nowhere between paragraphs. Read the whole story
