RTBlog
by Tyler Loechner, Staff Writer
Apple had been relatively quiet in the programmatic space until late 2014, but it finds itself tied to ad tech news to kick off 2015. The Apple Watch, which isn't … Read the whole story
by Tyler Loechner
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Monday announced the appointment of John Lambertus as VP of revenue operations and … Read the whole story
by Tyler Loechner
Yashi, a video demand-side platform, has partnered with video engagement platform Viewbix to bring interactive video ad tech to programmatic ad buyers. Viewbix's technology … Read the whole story
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by Tyler Loechner
ITN Networks, a multiplatform video ad sales firm, on Monday announced the appointment of Stephen Poulin as EVP of platform development. Read the whole story
by Laurie Sullivan
Havas Group and Universal Music Group have formed the Global Music Data Alliance to aggregate and analyze the billions of data bytes that the … Read the whole story
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by Richard Whitman, Columnist
Ah, yes. CES. That annual pilgrimage to Las Vegas during which every tech and marketing company across the globe makes product debut from the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Don't forget that basic online advertising and marketing skills provide the platform that leads marketers to success. "Taking Down Goliath" delivers simple, yet powerful … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Polaroid has unveiled a new digital camera, the Socialmatic -- which, as its name indicates, is designed for social sharing of pictures. According to … Read the whole story
by Laurie Sullivan
New technology such as connected cars, connected watches, and other connected devices doesn't always have marketing and advertising applications initially, but as the applications … Read the whole story
COMMENTARY
by Tom Shields, Op-Ed Contributor
In a world where context is increasingly commoditized, publisher first-party data has become a key differentiator to command higher value for publishers and marketers. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It is customary in most companies to perform a year-end evaluation of the people that work for them, as well as for the people … Read the whole story