RTBlog
by Tyler Loechner, Staff Writer
Verizon is exploring the possibility of teaming with AOL, per Bloomberg, via a potential acquisition or joint venture, though Verizon's chief Lowell McAdam asserts it's "not accurate" to say Verizon … Read the whole story
by Joe Mandese
LAS VEGAS -- While walking the CES floor here Tuesday, we stopped by the Whirlpool booth to chat with Zuckerberg Media CEO Randi Zuckerberg, … Read the whole story
by Tyler Loechner
Last summer, Google announced Google Partner Select, a programmatic video ad marketplace. When first announced, Google Partner Select was positioned as a private marketplace … Read the whole story
by Gavin O'Malley
Is Verizon seriously considering a bid for AOL? Not according to Verizon CEO Lowell McAdam, refuting a Bloomberg story. Despite McAdam's claims to the … Read the whole story
by Tyler Loechner
Programmatic video ad tech company Tremor Video on Tuesday announced the appointments of two TV veterans to its executive team. The company has tapped … Read the whole story
by Tyler Loechner
FreeWheel, a video ad platform owned by Comcast, on Tuesday announced the appointment of Jack Rotherham as chief marketing officer, a new position at … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ooyala's takeaway is: "Broadcast's advertising-driven machine is splintering with consumer OTT shifts" and consumers and advertisers are rapidly moving away from what we once … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
How many times have you declared on Jan. 1 to lose weight and never followed through? After stepping on the scale and seeing the … Read the whole story
COMMENTARY
by Rob Kurfehs
2014 was a big year for video. Major shifts happened in the way media was purchased as well as served. These shifts will serve … Read the whole story