RTBlog
by Tyler Loechner, Staff Writer
Viewability and ad fraud dominated the conversations late in 2014, but a third quality roadblock -- transparency -- had been lurking in the shadows. A new report from Forrester and … Read the whole story
by Tyler Loechner
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result, compared to those … Read the whole story
by Tyler Loechner
Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, … Read the whole story
by Joe Mandese
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December. Read the whole story
by Tyler Loechner
Iponweb, a UK-based ad tech provider, on Wednesday announced the appointment of Bob Walczak as general manager of BidSwitch, a new position at the … Read the whole story
by Laurie Sullivan
Microsoft announced that new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices. Advertising became available Wednesday for purchase … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Running programmatic campaigns for CPG brands has helped us learn a number of lessons on what works best. Here are seven of the most … Read the whole story
COMMENTARY
by Jason Burke
A small group of folks spent 2013 touting programmatic TV as an important sales and buying initiative, but it was merely a twinkle in … Read the whole story
COMMENTARY
by Sean O'Neal
There are emerging developments in digital marketing that could lead to some interesting opportunities for marketers, media companies and technology developers this year. The … Read the whole story